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Client
CIMB
Industry
Banking and Finance
Engagement
Design Audit
User interviews
UX/UI Design
CIMB, a leading regional bank in ASEAN, is determined to enhance its digital banking services. With subsidiaries across Southeast Asia and a commitment to sustainability, CIMB recognized the need to align its digital platforms with regional standards.
CIMB primarily serves affluent individuals and large businesses across the ASEAN regions. Our user base includes professionals with demanding schedules and frequent travelers.
CIMB primarily serves affluent individuals and large businesses across the ASEAN regions. Our user base includes professionals with demanding schedules and frequent travelers.
Mäd conducted user interviews to identify pain points and areas for improvement in CIMB's existing mobile banking app. The user interviews revealed several pain points, including challenges with international transactions, high ATM fees, and limited control over loan repayments.
We also conducted a thorough design audit of the existing app and user interviews and discovered several critical UX issues and an inconsistent application of the user interface design.
We addressed all pain points during the design process, prioritizing features such as customizable loan tracking, convenient international transactions, reliable push notifications, and instant transaction receipts.
The strategic redesign of CIMB's mobile app marks a significant step towards elevating banking convenience and efficiency for clients in Cambodia and across the ASEAN region. By prioritizing user experience and embracing digital transformation, CIMB is well-positioned to achieve sustainable growth and solidify its standing as a trusted regional bank.
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